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Product design leader,
design system obsessor,
workflow simplifier,
creative person.

My selected product work.

From 0–1 feature development to full-platform redesigns, grounded in research

and systems thinking. You know the drill.

Work spanning design systems, complex workflows, research, prototyping, and interaction design.

How I approach product problems.

A look into my process. Discovery, strategy, iteration, and measure how design drives product outcomes. Take a look at how I approach problems, or as we call 'em in the biz ... opportunities.

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My past life was graphic design.

Before product, I built brand systems, visual identities, environmental graphics, illustrations, and more. It gave me a foundation that still informs my eye for craft and detail.

about
About

Not that you asked, but just in case you wanted to know...

Willis is a product design leader who thrives at the intersection of vision, systems thinking, and hands-on craft. He loves the full arc of the work (including but not limited to lol): researching, defining problems, designing solutions, shipping, learning, and iterating with intention. He’s proven to have strong product instincts, he is known for bringing clarity to ambiguity, and elevating teams through collaboration and thoughtful execution.

 

He’s also a real-life human being that loves the outdoors, dogs, golf, video games, and skateboarding. He currently lives in Chicago with his wife and their two dogs. He may or may not have written this about himself and in the process of doing so used AI for assistance.

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